INTER MEDIA BUILDING

A building so unusual for a city scale, which includes, first of all, public functions, cannot do without the iconic plasticity traditional for the city, designed to recognize: facade sculpture, a characteristic, memorable silhouette

INTER MEDIA BUILDING

An analysis of the town-planning placement of the building in the system of urban coordinates shows that the main facade, oriented to Pobedy Square, the axis of Saksagansky St. and, which is perfectly readable from Shevchenko Boulevard, is the so-called "side" facade of the building, facing the adjacent " Inter” territory, and forming a chamber square between them, to which one of the vestibules opens, which allows unloading a narrow strip of sidewalk in front of the main entrance to the television center. Compositionally, this task is solved by the MMF (multimedia facade) - an information vertical, a modern technological symbol of the produced “information product”, installed on the removal of balconies of a smoke-free staircase. MMF is perfectly readable even from the most remote point - the intersection of Shevchenko Boulevard with Saksaganskogo Street. This effect will be especially significant in the evening.
The faсade on Dmitrievskaya Street, designed as a two-part one, forming a new urban quality of Dmitrievskaya Street, raising its status, is solved in the plasticity traditional for a modern European city: scale, proportions, color and texture of high-quality facade finishing materials. The visual richness of the image is created through a combination of materials (translucent structures that reflect the blue sky, bright, rich terracotta facade cladding), facade plastics, and the level of improvement of the surrounding area (paving, lighting and lighting).